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Skills & Training

Development seminar on User Experience

Northern Ireland Screen is hosting a development seminar with Graham McAllister on User Experience on Thursday 28  September from 7:00pm at Vandal, 3 Winecellar entry Belfast, BT11QN.

Talk outline:

What are the barriers to creating great games? Some factors may be outside your control, but many are within your control. This talk will show evidence on how developers are making mistakes on the factors inside their control, leading to reduced game scores, negative feedback online, and lesser revenues. Guidance will then be provided on how to address this, how can you approach game development so that these issues are minimised? Essentially, how can you develop your game with the player in mind.


Graham is the Director of Player Research, an award-winning UX research and playtesting studio based in Brighton, UK. Player Research help studios see their game from the players’ perspective by testing assumptions, validating design decisions, and providing evidence on the player experience throughout development.
Graham is a BAFTA Games member and has written regular columns on user research for EDGE and Their clients include EA, Tencent, NaturalMotion, Sony, Microsoft, Nordeus, Outfit7, and Creative Assembly among many others.


  • 6:30pm – Doors open & registration
  • 7:00pm – Seminar
  • 8:00pm – Networking & pizza
  • 9:00pm – Finish

Who should attend?

Game producers and developers looking to understand how to take a user centric approach to development and to minimize design pitfalls during development.

Students studying game development or animation may also find these sessions useful.

Places are limited and will be allocated on a first come first served basis, please register early to avoid disappointment. Register here to secure your place.

Please let us know if you have any access or communication needs, prior to attending this event and we will be happy to consider any reasonable adjustments that we can make to assist you.

For any further information please contact [email protected]

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