Sixteen South's Pajanimals to come to life
Pajanimals, produced by BAFTA award winning Belfast company Sixteen South, is to come to life thanks to a major licensing agreement with TOMY International.
Pajanimals, airs daily on Sprout and on NBC’s weekly Saturday morning kids block, reaching more than 110 million homes across the USA.
Products and merchandise are to be launched in the USA and Australia in the autumn including 9” and 15” plush toys based on each of the four characters (Sweetpea Sue, Squacky, CowBella and Apollo), nighttime projectors, monitors, nightlights and a Snuggle Up Story Mat to help children transition from play time to bedtime.
Colin Williams, Creative Director and Founder of Sixteen South, said: “I am thrilled that Pajanimals, the beautiful show that we produce here in Belfast, in partnership with The Jim Henson Company and Sprout, will come to life with quality plush toys and merchandise.”
Pajanimals features four of the most cuddly puppet characters ever. This inseparable quartet forms a night-time community in the comfort of their magical, shared bedroom – Sweetpea Sue the pony, the excitable duck Squacky, the creative cow CowBella and the optimistic puppy Apollo. Through their imaginary journeys, the Pajanimals model the skills pre-schoolers need to move through their days and nights successfully. Along the way, the Pajanimals discover how cozy and safe nighttime can really be when accompanied by friendship and songs.
Pajanimals has just received the Parents’ Choice Recommended Seal at the Parents’ Choice Television Awards 2012 in Maryland USA.
Pajanimals is funded by the Northern Ireland Screen Fund supported by Invest NI and part funded by the European Regional Development Fund.